Em10

How to Make Your Email Newsletters More Interesting

April 29th, 2008

Does your email newsletter need some punch and pizzazz? There are lots of email newsletters that are sent out everyday that are so dry and boring that they get deleted before they are ever read. You don’t want your email newsletter to be one of those email newsletters that gets deleted immediately so you should take a long hard look at your email newsletter and see if you need to make some changes. Is your email newsletter drier than toast? Don’t worry, there are lots of things that you can do to make your email newsletter a lot more edgy and fun while still getting important information to your customers. Do you have graphics in your email newsletter? Graphics are a great way to dress up your email newsletter because graphics break up blocks of text and add some visual interest for the reader. But you have to make sure that you only use graphics that are optimized for the Web because otherwise the graphics might take a long time to load and then the reader might just give up and close the email rather than waiting for the graphics to load. Also, some email systems will automatically remove graphics from emails as a way to prevent the spread of viruses and to catch spam. So never put anything that is very important in a graphic or your customers might not see it. Graphics should be used as an addition to the text in the email newsletter not instead of text. If you’re not sure what graphics to use look in your email newsletter software. The email newsletter software that you use might have a library of graphics that you can insert for free. If your email newsletter software doesn’t have any graphics that you can use there are lots of websites where you can buy stock photos and other graphics that you can use in your email newsletters that are royalty free.

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